October 2010
1 post
Consumer delusion... yeah, consumer delusion my...
Had an ‘interesting’ meeting about a qual project we could conduct in the near future. From the client’s side - the dominant market leader of an FMCG product category - is an old school managing director who basically represents the corporate side over the consumers’ - neglecting the simple fact that the consumers are the ones who produce his salary. No, his salary is given...